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Lenny Sims

Vice President Business Development & Strategy, NADAguides/ JD Power 

Lenny Sims, Vice-President Business Development & Strategy for NADAguides/ JD Power has over 30 years of editorial, managerial, business development and digital analysis.  
 
Sims has combined his knowledge of vehicle valuations, business management experience and extensive knowledge of multiple vehicle markets to lead the brand, to the forefront of the data/valuation industry. 
 
“He oversees all facets of the NADAguides organization, including business development, sales and marketing, industry data aggregation, editorial evaluation as well as spearheading the development, launch and continued successful expansion of the company’s online consumer website. Additionally, he serves as one of the company’s media spokespersons, speaking at numerous conferences, financial events and sales summits. Sims is currently a chairperson for numerous vehicle and financial committees across the country. 

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