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Sam Paschel

Chief Executive Officer

Zero Motorcycles Inc. 

Even though Sam’s parents took away his dirt bike when he was 8 years old for laying it down in some gravel, his passion for motorcycles only grew. To that end, Sam joined Zero to change global transportation as we know it by propelling the world’s best electric motorcycles to the forefront of every rider’s mind. 

As a skilled leader and innovative brand builder, Sam has over 20 years of industry experience with top consumer brands such as Skullcandy, Burton Snowboards, and Giro Sport Design. While working at Burton and Giro, Sam held a wide range of management and leadership positions in marketing, engineering, and product development, driving each business to new levels of innovation and profitability. Most recently, Sam served as the Chief Commercial Officer for Skullcandy, where he oversaw product development, marketing, and commercial activities. 

He is a graduate of Swarthmore College with a BS in engineering, and can be found on a Zero carving the Northern California switchbacks he loves when not at his desk. 

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