OCTOBER 23-24 / HILTON SAN DIEGO BAYFRONT
At the PowerSports Finance Summit, attendees will have the opportunity to customize their conference experience with the option to participate in the following workshop.
The workshop will take place on Wednesday, October 23rd, from 10:00 AM - 11:30 AM. Spots are limited, attendees must pre-register to participate.
Sales and marketing are the cornerstones of reaching new dealer partners and expanding business opportunities. What changes can lenders make to their sales and marketing teams to capture more volume? How can you successfully communicate your value proposition to attract dealers? This workshop will examine ways to broaden your dealer network for maximum growth potential.
10:00 AM-10:30 AM: Presentation: Sales and Marketing Strategies to Build a Stronger Dealer Base
10:30-11:30: Roundtable discussion topics:
Sales Topic: Debate the pros and cons of various sales structures. What changes can lenders make to their teams to capture more volume? What qualities should you look for in a sales team?
Marketing Topic: Discuss ways to successfully communicate your value proposition to attract dealers. What prevents dealers from sending apps to your business? How can lenders overcome those hurdles?